Case studies
Work that earned its audience.
2WATCH is an entertainment group: media brands and talent that grow real communities, a creative studio that turns ideas into films, and a content factory that produces at scale with AI. These are the projects where those three worlds work as one, from a TV commercial shipped in three weeks to a market launch carried by nine creators.
The Italian Touch lands in the UK.
Poltronesofà acquired SCS and relaunched it as “poltronesofà by SCS”. A name British shoppers had never heard, new stores opening in March, and a few weeks to make the country aware of both.
We built a launch concept, The Italian Touch is coming to the UK, and ran it end to end. We produced a fully AI-made FOOH, an Italian truck landing in the UK, and orchestrated 9 UK talents around the store openings.
9
Talent
20
Contents
+25M
Impressions
Kick-off doesn't wait: on TV and social at the speed of the tournament.
The World Cup was weeks away and SNAIfun needed a full campaign: a TV commercial and a daily editorial presence, in a window that traditional production simply couldn't fit. Miss the kick-off and the whole opportunity is gone.
We took it end to end, from the creative idea to the final asset. In three weeks we produced a fully AI-made commercial that went on air on TV and social. Then we kept the brand in the conversation for the entire tournament with +20 editorial pieces, AI-produced matchday after matchday, on their own channels.
1
TV commercial
3 weeks
To air
+20
Editorial contents
Every product, every section, generated at scale.
Rigoni di Asiago needed premium visual content across its entire product lineup, from jams to honey to spreads, at a pace and cost traditional shoots couldn't sustain.
An AI scalability pipeline covering every site section, with consistent still-life photography and short videos for all products.
100+
Photos
60
Short videos
Fraction
Of the time and cost
The brand ambassador, digitalized.
Bring the brand's presenter into an always-on content operation, without booking the talent, a set and a crew for every new piece of the San Benedetto Extreme launch.
We built a digital twin of the presenter: the ambassador was cast and captured for real, then reconstructed as a fully controllable digital performer. From that single identity we produced a horizontal hero film and a 3-episode web series, same face, same voice, same delivery, generated on demand.
1
Digital twin of the ambassador
1
Hero film
3
Episode web series
An opening the whole feed talked about.
For the opening of its new store in Salerno, Etè Supermercati wanted launch content that could cut through social feeds, with the speed and volume a retail opening demands.
We designed and produced a fully AI-made UGC campaign: the Salerno location recreated in AI, creator-style hooks engineered for the scroll, and top-tier visual quality, built for social and adv placements.
AI UGC
Campaign
Social + ADV
Placements
Wow-effect
Hooks engineered to raise ER